FIVE MORE

Content Production, Creative Direction, Editing

‘Five More’ is a one-minute cinematic tribute to Montreal Canadiens defenceman Mike Matheson, created and delivered in a single day to align with the announcement of his new five-year extension.

At 9:30 a.m. on a Friday morning, Legacy Labs received a call from the Quartexx marketing team: Mike had just signed. A Montreal native choosing to stay exactly where he belongs. Within minutes, we mobilized.

Working against a same-day deadline to coincide with the conclusion of that afternoon’s Canadiens game, Legacy Labs concepted, crafted, and delivered a polished short that captures Mike’s love for the game, the city, and the people who define his career. The piece blends on-ice highlights with family moments, team celebrations, and the emotional heartbeat of Montreal’s fanbase painting a portrait of a player whose connection to the city runs far beyond the rink.

Produced for Mike Matheson and Quartexx by Legacy Labs, the spot is more than a contract announcement. It’s a statement of identity. A reminder that for Mike Matheson, Montreal isn’t just his team, it’s home.

Legacy Labs handled rapid-turnaround creative direction, storytelling, production, and final delivery, ensuring Quartexx had a compelling athlete-driven piece ready for immediate release across digital and social platforms.