PATRIK LAINE X MOVEMBER SIGNING EVENT

Content Production, Creative Direction, Editing

Hosted in Montreal, this event brought fans face-to-face with Patrik Laine for an autograph signing in support of Movember and men’s mental health. As captain of the Montreal Canadiens’ Movember team, Laine led the charge, turning every signed jersey, every photo, and every conversation into meaningful impact. By the end of the day, over $20,000 had been raised.

Legacy Labs was brought in to capture the atmosphere, emotion, and purpose behind the event. We produced a dynamic recap reel highlighting fan interactions, behind-the-scenes moments, and Laine’s leadership throughout the day. Shot specifically for Laine’s personal social channels, the piece blends energy with authenticity, showcasing a community rallying behind an important cause.

This wasn’t just an appearance. It was hockey culture showing up for men’s mental health and we were honoured to help tell that story.