COUNTDOWN

Content Production, Creative Direction, Editing

‘Countdown’ is a high-energy branded short featuring Montreal Canadiens defenseman Arber Xhekaj, built around the idea that even in the middle of an intense training day, refueling matters.

The film cleverly intercuts Arber’s workouts with a microwave countdown, using visual and audio parallels to show how Healthy Choice fits seamlessly into his routine. Gritty training moments give way to small pauses of recovery, highlighting convenience, variety, and flavor without breaking momentum.

Produced for Healthy Choice by Legacy Labs, Countdown blends motivation with subtle humor, reinforcing that performance isn’t just about pushing harder, it’s also about knowing when to refuel.

Legacy Labs was brought on to concept, script, produce, and edit the spot end-to-end. We handled creative direction, storytelling, production, and final delivery, crafting a visually smart, athlete-first commercial designed to perform across digital and social platforms while staying authentic to Arber’s day-to-day reality.