An athlete’s brand extends far beyond their performance on the field. A strong personal brand can open doors to sponsorships, partnerships, and post-career opportunities. Yet, many athletes stumble when it comes to building their brand. In this blog, we’ll explore the top five mistakes athletes make in personal branding—and, more importantly, how to avoid them.

At Legacy Labs, we’re committed to empowering athletes to take control of their narrative and create brands that resonate with fans, sponsors, and the broader public.